Aim and Objectives of the Study

The UK tourism industry is the fifth largest industry and is cost 85 billion pounds and employs 2.1million people which as ab come in 7.7% of the total workforce. (Visit Britain, adjure release, 11/Jan/2007) net profit is the major driving force behind this growth, which has seen the development of modish technologies that encourage browsing on personal computers. These days, people can purpose tourism information easily anywhere in the solid ground if they ache access to a computer. Internet usage and popularity has continued to grow at an unprecedented rate ever since its invention. Today according to Internet world state (data), 1.1 billion people are connecting to it.The Internet has growd new dialogue space, which is called cyberspace (Cyberspace 2 data). People can be in and off virtually at any time in this space where a community of users is formed.Recently the Internet has become an essential factor in the cyber securities industry and in peoples breeding. Becaus e of this the tourism industry needs to institutionalise much of its resources towards establishing a comprehensive Internet marketing system. There are many travel agencies, hotels and airline companies opening their own web homepages and whirl tourism information and related services for tourists. This makes it almost impossible now to operate without the Internet, because many organizations are selling their products on-line and covers all aspects of life service.Since the advent of Internet, electronic commerce or E-commerce as popularly know has become an important factor for tax income generation for organizations. According to the mart Report of 2005, the amount of UK e-commerce consumption is expanding annually. (Figure 1)Figure 1 The estimated total UK online market for unemployed and entertainment by value (m), 2001-2005Moreover, Internet electronic commerce revenue is predicted to increase by 177.4% between 2005 and 2009 to 236.9bn. As seen in the above chart, e-comm erce in hotels has continued to increase over the time. (Keynote Ltd, 2005)However, there would not be overflowing levels of revenue from hotel products over the Internet, because of unfamiliarity on the Internet. Over the last few years it has had a big impact on modern life, so people would not hesitate to pay for these products online using the electronic facilities available.The Hotel on the Internet uses sophisticated technology in its business relationship-marketing program that helps to generate business-marketing leads and maintain long-term customer relationships. Hotels need to use effective engagement services for easy gathering of customer information, enhancing various services manage media advertising, internal marketing programs and customer feedback platforms.Therefore, the marketer and the manager of the hotel need to stick with a systematic and organized management process for their web homepage by regularly updating their website.These study is a research on a hotel organization to see how they utilized their homepage in relations to their own Internet marketing and the most important factors to pay attention to. It also checks out the general performance using the Internet system. Finally, the research will signify recommendations for future hotel Internet marketing.