Marketing Segmentation

1 a) Market air division is the lick of dividing up the grocery store into segments depending on a customers wants and demand. It groups like apt(p) people in concert to clearly check off between varied markets and create products for their specific needs. An organisation has to realise who its customers be by looking at their lifestyles, where they live, how old they argon and their unalike personalities. They wherefore have to look at what these customers are looking for from their products and run in terms of price, taste, availability, etc. This incite of the process is conducted finished market research. With the findings the organisation then must(prenominal) group these customers to yieldher into different segments based on their shared characteristics. thither are four different techniques in market part: geographic, demographic, psychographic and behaviouristic. The simplest level of market cleavage is geographic. It divides markets accordi ng to their location. This can allow dividing by country, city or town and population density. This is an substantial process for multi-national companies who may change their products depending on the different locations they are forthcoming. They fake these changes as different geographic units have different needs and wants.

In 1994 a different Pepsi Max was marketed in Canada than the star available other geographic areas. Instead of victimization the public sweeteners to make it a low calorie meek drink, it was mellisonant with high fructose corn syrup making it self-aggrandising it more calories than other low calorie slow drinks and fewer ca! lories than other full sugar colas. Demographic segmentation divides a market up depending on age, gender, family size, income, occupation. This is a customary technique in segmenting groups of customers as information for variables such as income and age are usually more readily available to help with the demographic segmenting process. Behaviouristic segmentation divides customers into...If you want to lodge a full essay, order it on our website: OrderCustomPaper.com

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